DESIGN FICTION ( FINAL PROJECT MA ADVERTISING)

Instore shopping is becoming a thing of the past, today’s generation prefers online shopping to instore shopping unless there is an experience luring them into stores. Research shows that the rise of online shopping, delivery services and D2C brands have opened a wide range of choices for the consumer in how and where they shop and retail stores are dealing with the brunt of it. This project aims to determine how modern day technologies like AR and 5G can help build a bridge between instore shopping and Generation Z.

My Design Fiction is an app prototype "SPOT ON" that augments your shopping experience through AR experiences that offer incentives on completion.

INTRODUCING

SPOT ON is a platform created to augment your shopping experience through AR experiences that provide exclusive vouchers on completion.

UI DESIGN

TYPOGRAPHY

For Approachable and friendly vibe, I used a geometric style of typography, with Avenir Next Heavy as the header and Avenir next Medium as the body text.

COLOur scheme

I used vibrant, loud and punchy colours, that grab attention and differentiate sections easily.

START

SIGN UP

UI screens were created for one resolution which is for the iPhone X,XS,XR, Iphone 11 and 11 pro.

INTRODUCTION

Starting page

Explains the users what the app is about before they start.

THE APP

THE EXPERience

The app consists of a variety of experiences to choose from.

EXPERIENCE 1

This experience is based on the campaign Coca Cola x Premier League that I personally worked on during my Internship at Hogarth WPP. This experience involves the user buying a Coke bottle with the exclusive spot on sticker behind the label. Scan the sticker to get access to a Premier League player, collect 11 such players, make a team and get a free pass to the Barclays Premier League.

EXPERIENCE 2

Gen Z loves exclusivity, hence love Yeezy. Its a known fact that Gen Z are sneakerheads. Hundreds are seen lining up at every Yeezy pair launch. Yeezy a brand started by Kanye West in collaboration with Adidas. Yeezys sell out In minutes cause of their resale value so Adidas and many others sneaker brands have raffles to confirm a pair. These raffles are free to enter so thousands of people apply and only a few get a chance to purchase since the pairs are limited. Having an exclusive raffle would have fewer people enter and the chances of winning a chance to buy the pair would be higher and intern would also drive in-store sales. This experience involves the user shopping worth 15 pounds or more at any Adidas store to get an exclusive Spot On raffle card to confirm their entry to the Yeezy Bosst 350.

EXPERIENCE 3

Data is important to everyone and it is the most to brands. Brands use this data to connect to their audience and make your experience better which in turn helps them grow. Every Mc’donalds bill has a feedback form link which offers a free burger on completion. Since the link is at an unnoticeable place it often is missed getting people's attention. To attract an audience like Gen Z, a different approach of data collection could be taken. For this experience the user has to simply scan to sticker on the Mc'donalds product, answer a few questions in mid air to get a surprise meal.