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During this lockdown, I took upon a project to learn and experiment with upcoming trends in the advertising industry. Ary and Zeevaah are one of India's first virtual influencers, India's first digital fashion robots/Bloggers.
Some of the things I worked on during my Internship at Shark Tank Ventures and Unicorns TV. I contributed in Web series development, video asset creation, editing & Social Media.
36 days of type is a project that expresses my personal interpretations of letters in regards to the Fashion Industry. It is a project that aims to be a space for creation around typography and its endless graphic possibilities. #36daysoftype
You’ve just recieved a Nike package from the year 2033. Unbox it and show us what the Future of Air Max looks like to you.
Using Air Max as inspiration, through any form of Art & Design (illustration, art, photography, graphic design, creative writing etc) show us your vision of the future. The winners will be featured in our first Offspring Community Zine, titled PLEASE READ FIRST.
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My Research question for my Final Major Project was "How 5G and AR can help build a bridge between Gen Z and In store shopping."
In store shopping is becoming a thing of the past, today’s generation prefers online shopping to instore shopping unless there is an experience luring them into stores. Research shows that the rise of online shopping, delivery services and D2C brands have opened a wide range of choices for the consumer in how and where they shop and retail stores are dealing with the brunt of it.
My Project is a Design Fiction which is an app prototype "SPOT ON" that augments your shopping experience through AR experiences that offer incentives on completion.
For my major final project at Nottingham Trent University (Pearl Academy campus), I wrote and directed a short film on girl child education titled “Anpadh” using an Iphone 5S. I also video edited, sound edited and colour graded the film. “Anpadh” has won awards at GUFA (Hong Kong), Mojo Italia (Italy) and many other international film festivals. This film is viewed as a part of the inflight entertainment on Cathay Pacific flights.
As an intern at Hogarth, I worked with the Head of Content Strategy and was involved in working with a team of graphic designers, copywriters and art technicians in the development of ad campaign styles, television and web commercials for Coca-Cola, British Airways and Heinz. I conceptualised and designed new assets for social media broadcasts for these brands.
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As an intern at Hogarth, I worked with the Head of Content Strategy and was involved in working with a team of graphic designers, copywriters and art technicians in the development of ad campaign styles, television and web commercials for Coca-Cola, British Airways and Heinz. I conceptualised and designed new assets for social media broadcasts for these brands.
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During my winter break I took up a challenge to create a hypothetical Brand within 24 hours. More to explore my 3d Design skills and work efficiency. I conceptualised and created a street wear clothing brand and designed 6 clothing items and accessories keeping in mind the brand aesthetic.
The brief I got was to design a prototype landing page of the website for our client BMW for the launch of the new BMW i8 2017 in India, keeping in touch with the brand's philosophy and design aesthetic. It was to showcase the various new features of the car. The webpage was made to be simplistic yet relate to the modern design of the car. It took me a week to conceptualise and make the prototype.
My exploration with Motion graphics and Cinema 4d.
This project was taken by me during the course of my internship with M&C SAATCHI for their client AMAZON. AMAZON NOW is the campaign by amazon that I worked on. The content was given by the Editors, I was asked to create the graphic creative for it following the guidelines given by them. The concept of the Amazon Now grocery shopping app is to get items delivered to you within 2 hours. These creatives were posted on the Amazon Now twitter page. https://twitter.com/amazonnow
a creative piece of “design fiction”, together with supporting written materials PLUS a written essay. Element 1: Design Fiction Part #1: The Creative - In your creative team you should produce a “design fiction” which critically explores and comments on contemporary/near-future technologies. You can focus on any technology (including the ones explored in the Creative Laboratory Unit). Your fiction can be in any media form (e.g. film, print, digital etc). Part #2: The Research In your team you should produce an appendix to your Creative which presents the research behind the Design Fiction. This should include an annotated bibliography of sources consulted as well as any other text that serves to pitch your design fiction to a potential commissioning editor.
Is there a second life for the iconic black cab? If it is no longer suitable as a taxi then what could its second life be? It would be a shame to see them all scrapped; and, if this is the only option, then many owners will be waiting many years before they decide to scrap a vehicle which they bought last year for £45k!
We’ve seen iconic red telephone boxes turned into showers, shipping containers sold as swimming pools and many other examples of second lives which give us hope that something as recognisable and iconic as the London Black Cab could have a place in the world for a very different purpose—and we’re keen to see your thinking on this.
WHO AM I?
I am an Art Director currently working
from New Delhi, London, home, Dubai.
I like to make things cool and creative,
Other than doing what I do best,
regardless of the medium I work on.
I am a sneakerhead. Also,
I don't share chocolates.
