WHAT WE'RE HERE TO DO
We’re here to give Kenzo a memorable brand moment.
Celebrating the new branding and collaboration with Nigo as the new Creative Director.
By throwing an urban underground style nightlife party in the heart of Dubai.
SOLUTION
RED
We’re here to celebrate the new red colour of the Kenzo branding.
Research shows that the colour red attracts the most attention and is associated with strong emotions, such as love, passion, and anger. It’s the universal color to signify strength, power, and courage. Red is energizing and exciting, motivating us to act. It can also give confidence to those who are shy or lacking in willpower.
NIGO
The purpose of this event is to also celebrate the launch of new creative Director “Nigo” in the market. A fashion designer, DJ, record producer and entrepreneur. Known for urban fashion and his unique creative style.
NIGHTLIFE
The nightlife scene is there to offer you a euphoric feeling that feels like a temporary escape from life. The opposite to the norm. Something a little bit different that gives you a buzz. Often incorporating music, DJ sets, a casual & trendy atmosphere, and opportunity to socialize.
STRATEGY & APPROACH
BRAND IMMERSION
AN URBAN TAKE OVER OF A PARKING LOT.
CELEBRATING THE NEW KENZO BRANDING;
A BOLD SWITCH FROM BLACK & WHITE TO RED.
IDEA 1 :
THE MOOD
THE
KENZO LIFT
The lift was fully branded Kenzo; inside and out. The Kenzo brick pattern and an immersive red light sets the perfect brand moment from the very get-go.
LIGHTBOX
RECEPTION
A large- scale branded Kenzo light box reception desk to welcome guests as they enter the venue.
LIGHTBOX
RECEPTION
WILD
POSTINGS
We covered the walls with 1500 Kenzo campaign posters. Including a few natural rips and tears here and there to give a realistic look and feel.
PICTURE
MOMENT
Playing up the urban setting with neon lights, wild postings and the Kenzo brick pattern to act as a photo moment.
LIGHTBOX
RECEPTION
CURATIN
COVERINGS
We covered the wall with large-scale curtains.
And we had taken this opportunity to create an immersive on-brand photo/video moment. With digital branding elements projected onto the curtain. Once our guests step in-front of the curtain they’ll be immersed in an awesome on-brand moment.
DJ
BOOTH
An on-brand platform for the DJ. The DJ stand is made from urban- inspired mesh material and abstract positioning of neon tube lights. With a lit up Kenzo tiger hanging from above.
VIP LOUNGE
A chill-out area for our VIP’s. We’ve created a secluded area with mesh walls, screens and neon lights. To go with the overall urban theme. As well as a MDF wall that features a flat visual of a brick wall, mesh and the Kenzo logo.
#1 APPROACH THE STATION
We had a Kenzo branded tattoo station that consists of a tattoo chair, tattoo table with a book of inspiration, and a ring light for the perfect post-tattoo pic.
#2 CHOOSE YOUR DESIGN
Guests could get inspiration for their tattoo from the Kenzo tattoo book which will include a selection of Nigo x Kenzo inspired tattoos.
#3 GET TATTED
We had a tattoo artist on site doing live tattoo designs inspired by the latest Nigo x Kenzo collection.
TATTOO STATION
FLOORPLAN
MOONSHOT 1 : THE SUPER GRID
THE EVENT
SO...WHATS THE POINT?
We created, not only a memorable brand moment for Kenzo, but also buzz and hype around this. By engaging with our audience in fun and creative ways, creating share-worthy moments, and getting the conversation out there to a much wider audience.