First introduced as the Concept Vision Efficient Dynamics, the i8 is part of BMW's "Project i" and it is being marketed as a new brand, BMW i, sold separately from BMW or Mini. The BMW i3, launched for retail customers in Europe in the fourth quarter of 2013, was the first model of the i brand available in the market, and it was followed by the i8, released in Germany in June 2014 as a 2015 model year. Other i models are expected to follow.
The brief I got was to design a prototype landing page of the website for our client BMW for the launch of the new BMW i8 2017 in India, keeping in touch with the brand's philosophy and design aesthetic. It was to showcase the various new features of the car. The webpage was made to be simplistic yet relate to the modern design of the car. It took me a week to conceptualise and make the prototype.
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This idea is where people guess the place posted in the picture and a few lucky ones who win the draw get a free ticket to that place.
The Idea behind this is to represent people from different nationalities, who work in Britain and represent Made By Britain.
This idea behind this was to show how far British Airways have come in the last hundred years.
